师资队伍
丁玉莲
发布时间: 2023年10月16日 15:00



教授,博士生导师

办公室:格致楼 1008

邮箱:yulianding@swufe.edu.cn



教育背景:

09/2004-09/2010     博士      加拿大阿尔伯特大学      农业和资源经济学      

09/2001-06/2004     硕士      南京农业大学           国际贸易            

09/1997-06/2001     学士      南京农业大学           国际贸易                    


研究领域:

消费者行为;食物经济学;农产品营销



发表论文:

1. 孙阳阳、丁玉莲、郭萌萌,2025,政府环境目标约束的绿色创新效应研究,《科研管理》,第46卷第6期:177-186


2. Ding, Y., Y. Yang, Y. Sun, K. Chen, L. Hu, 2024, How does habit strength affect reactions to warning labels? Evidence from Chinese consumers’ choices of carbonated beverages. PLoS ONE 19(12): e0316189. https://doi.org/ 10.1371/journal.pone.0316189


3. 孙阳阳、张月池、丁玉莲,2024,政府环境目标约束与企业绿色创新—基于企业生命周期理论的实证检验,《生态文明研究》,2024年第5期:53-71


4. 杨越、丁玉莲、蒋玉、莫睿,2024,区域公用品牌对农产品网络销量的影响:在线声誉“赋能”还是“负能”?《中国农村经济》,2024年第7期:75-95


5. 蒋玉、蒲雁嫔、丁玉莲、金少胜、于海龙,2023,农产品地理标志与企业品牌的溢价及其协同效应—以绿茶茶叶产品为例,《经济地理》,2023年第9期:180-186


6. Ding, Y., J. Yu, Y. Sun, R. M. Nayga Jr, and Y. Liu, 2023. Gene-edited or genetically modified food? The impacts of risk and ambiguity on Chinese Consumers’ willingness to pay. Agricultural Economics, 54(3), 414-428.


7. 蒋玉、于海龙、丁玉莲、莫睿,2021,电子商务对绿色农产品消费溢价的影响分析—基于产品展示机制和声誉激励机制,《中国农村经济》,2021年第10期:44-63.


8. Sun, Y., D. Dong, and Y. Ding. 2021. The impact of dietary knowledge on health: Evidence from the China and Nutrition Survey. International Journal of Environmental Research and Public Health, 18, 3736. https://doi.org/10.3390/ijerph18073736


9. Cai, Q., Y. Ding, C., Tuvey, and Y., Zhang. 2021. The influence of past experience on farmers’ preferences for hog insurance products: a natural experiment and choice experiment in China. The Geneva Papers on Risk and Insurance: Issues and Practice. 46, 399-421. https://doi.org/10.1057/s41288-021-00209-7


10. Ding, Y., and M. Veeman. 2019. Chinese consumers’ preferences for quality signals on fresh milk: Brand versus certification. Agribusiness: An International Journal, 35: 593-609. DOI: 10.1002/agr.21604


11. Ding, Y., M. Veeman, and W. Adamowicz. 2015. Functional Food Choices: Impacts of Trust and Health Control Beliefs on Canadian Consumers’ Choices of Canola oil. Food Policy, 52: 92-98 (SSCI/SCI).


12. Ding, Y., M. Veeman, and W. Adamowicz. 2013. The Influence of Trust on Consumer Behavior: An Application to Recurring Food Risks in Canada. Journal of Economic Behavior & Organization, 92: 214-223(SSCI/SCI).


13. Ding, Y., M. Veeman, and W. Adamowicz. 2012. The Impact of Generalized Trust and Trust in the Food System on Choices of a Functional GM Food. Agribusiness: An International Journal, 28(1): 54-66(SCI).


14. Ding, Y., M. Veeman, and W. Adamowicz. 2012. The Influence of Attribute Cutoffs on Consumers Choices of a Functional Food. European Review of Agricultural Economics, 39(5): 745-769(SSCI/SCI).


15. Ding, Y., M. Veeman, and W. Adamowicz. 2011. Habit, BSE and the Dynamics of Beef Consumption. Canadian Journal of Agricultural Economics, 59: 337-359(SSCI/SCI).


16. Hu, W., F. Zhong, and Y. Ding. 2006. Actual Media Reports on GM Foods and Chinese Consumers’ Willingness to Pay for GM Soybean Oil. Journal of Agricultural and Resource Economics, 31(2): 376-391(SSCI/SCI).


17. 钟甫宁,丁玉莲2004. 消费者对转基因食品的认知情况及潜在态度初探—南京市消费者的个案调查,中国农村观察,2004年第1期:13-22.


18. Zhong, F., M. A. Marchant, Y. Ding, and K. Lu. 2002. GM Foods: A Nanjing Case Study of Chinese Consumers’ Awareness and Potential Attitudes. AgBioForum, 5(4): 136-144.



科研项目:

1. 项目主持人,教育部人文社会科学研究一般项目:《食品公共政策与健康食品消费:基于含糖饮料消费的实证研究》,2021-2024.

2. 项目主持人,中央高校年度培育项目:《绩效考核型环境政策对企业绿色创新的影响—来自政府环境目标的证据》,2023.

3. 项目主持人,国家自然科学基金青年项目: 《基于信任和食品安全信息揭示的消费者行为研究》,2014-2016

4. 项目参与者,国家自然科学基金面上项目:《食品安全信任危机下信息揭示对企业行为的激励机制研究—基于社会监督与社会惩罚的视角》,2014-2016


教学经历:

《微观经济学》/<Managerial Economics>                  本科生全英文课

《商业研究方法》/<Business Research Methods>             本科生双语课

《现代产业组织》/<Modern Industrial Organization>          硕士生双语课

《规制经济学》/<Regulatory Economics>                  硕士生双语课

《反垄断经济学》/<Antitrust Economics>                 硕士生双语课

《离散选择模型及其应用》/ 博士生双语课

<Discrete Choice Models and Their Applications>


其他学术活动:

“Ecological Economics”,“Canadian Journal of Agricultural Economics”, Food Policy, Journal of Agricultural Economics等期刊匿名审稿人