
教授,博士生导师
办公室:格致楼 1008
邮箱:yulianding@swufe.edu.cn
教育背景:
09/2004-09/2010 博士 加拿大阿尔伯特大学 农业和资源经济学
09/2001-06/2004 硕士 南京农业大学 国际贸易
09/1997-06/2001 学士 南京农业大学 国际贸易
研究领域:
消费者行为;食物经济学;农产品营销
发表论文:
1. 孙阳阳、丁玉莲、郭萌萌,2025,政府环境目标约束的绿色创新效应研究,《科研管理》,第46卷第6期:177-186。
2. Ding, Y., Y. Yang, Y. Sun, K. Chen, L. Hu, 2024, How does habit strength affect reactions to warning labels? Evidence from Chinese consumers’ choices of carbonated beverages. PLoS ONE 19(12): e0316189. https://doi.org/ 10.1371/journal.pone.0316189
3. 孙阳阳、张月池、丁玉莲,2024,政府环境目标约束与企业绿色创新—基于企业生命周期理论的实证检验,《生态文明研究》,2024年第5期:53-71。
4. 杨越、丁玉莲、蒋玉、莫睿,2024,区域公用品牌对农产品网络销量的影响:在线声誉“赋能”还是“负能”?《中国农村经济》,2024年第7期:75-95。
5. 蒋玉、蒲雁嫔、丁玉莲、金少胜、于海龙,2023,农产品地理标志与企业品牌的溢价及其协同效应—以绿茶茶叶产品为例,《经济地理》,2023年第9期:180-186。
6. Ding, Y., J. Yu, Y. Sun, R. M. Nayga Jr, and Y. Liu, 2023. Gene-edited or genetically modified food? The impacts of risk and ambiguity on Chinese Consumers’ willingness to pay. Agricultural Economics, 54(3), 414-428.
7. 蒋玉、于海龙、丁玉莲、莫睿,2021,电子商务对绿色农产品消费溢价的影响分析—基于产品展示机制和声誉激励机制,《中国农村经济》,2021年第10期:44-63.
8. Sun, Y., D. Dong, and Y. Ding. 2021. The impact of dietary knowledge on health: Evidence from the China and Nutrition Survey. International Journal of Environmental Research and Public Health, 18, 3736. https://doi.org/10.3390/ijerph18073736
9. Cai, Q., Y. Ding, C., Tuvey, and Y., Zhang. 2021. The influence of past experience on farmers’ preferences for hog insurance products: a natural experiment and choice experiment in China. The Geneva Papers on Risk and Insurance: Issues and Practice. 46, 399-421. https://doi.org/10.1057/s41288-021-00209-7
10. Ding, Y., and M. Veeman. 2019. Chinese consumers’ preferences for quality signals on fresh milk: Brand versus certification. Agribusiness: An International Journal, 35: 593-609. DOI: 10.1002/agr.21604
11. Ding, Y., M. Veeman, and W. Adamowicz. 2015. Functional Food Choices: Impacts of Trust and Health Control Beliefs on Canadian Consumers’ Choices of Canola oil. Food Policy, 52: 92-98 (SSCI/SCI).
12. Ding, Y., M. Veeman, and W. Adamowicz. 2013. The Influence of Trust on Consumer Behavior: An Application to Recurring Food Risks in Canada. Journal of Economic Behavior & Organization, 92: 214-223(SSCI/SCI).
13. Ding, Y., M. Veeman, and W. Adamowicz. 2012. The Impact of Generalized Trust and Trust in the Food System on Choices of a Functional GM Food. Agribusiness: An International Journal, 28(1): 54-66(SCI).
14. Ding, Y., M. Veeman, and W. Adamowicz. 2012. The Influence of Attribute Cutoffs on Consumers’ Choices of a Functional Food. European Review of Agricultural Economics, 39(5): 745-769(SSCI/SCI).
15. Ding, Y., M. Veeman, and W. Adamowicz. 2011. Habit, BSE and the Dynamics of Beef Consumption. Canadian Journal of Agricultural Economics, 59: 337-359(SSCI/SCI).
16. Hu, W., F. Zhong, and Y. Ding. 2006. Actual Media Reports on GM Foods and Chinese Consumers’ Willingness to Pay for GM Soybean Oil. Journal of Agricultural and Resource Economics, 31(2): 376-391(SSCI/SCI).
17. 钟甫宁,丁玉莲,2004. 消费者对转基因食品的认知情况及潜在态度初探—南京市消费者的个案调查,中国农村观察,2004年第1期:13-22.
18. Zhong, F., M. A. Marchant, Y. Ding, and K. Lu. 2002. GM Foods: A Nanjing Case Study of Chinese Consumers’ Awareness and Potential Attitudes. AgBioForum, 5(4): 136-144.
科研项目:
1. 项目主持人,教育部人文社会科学研究一般项目:《食品公共政策与健康食品消费:基于含糖饮料消费的实证研究》,2021-2024.
2. 项目主持人,中央高校年度培育项目:《绩效考核型环境政策对企业绿色创新的影响—来自政府环境目标的证据》,2023.
3. 项目主持人,国家自然科学基金青年项目: 《基于信任和食品安全信息揭示的消费者行为研究》,2014-2016。
4. 项目参与者,国家自然科学基金面上项目:《食品安全信任危机下信息揭示对企业行为的激励机制研究—基于社会监督与社会惩罚的视角》,2014-2016。
教学经历:
《微观经济学》/<Managerial Economics> 本科生全英文课
《商业研究方法》/<Business Research Methods> 本科生双语课
《现代产业组织》/<Modern Industrial Organization> 硕士生双语课
《规制经济学》/<Regulatory Economics> 硕士生双语课
《反垄断经济学》/<Antitrust Economics> 硕士生双语课
《离散选择模型及其应用》/ 博士生双语课
<Discrete Choice Models and Their Applications>
其他学术活动:
“Ecological Economics”,“Canadian Journal of Agricultural Economics”, “Food Policy”, “Journal of Agricultural Economics”等期刊匿名审稿人